A decade passed, Chaoyi Screw, having gone through all the ups and downs, has grown up as a new brand in the industry.

A decade passed, Chaoyi Screw, after facing all the challenges and opportunities, has became stronger to chase its dream.

The decade sees Chaoyi Screw’s growth—its establishment, its development and its high reputation in the industry, from a small mill to a famous company. Just as a Chinese saying goes, “Ten years have been spent in sharpening a sword.” Chaoyi Screw’s ten-year development course is a good demonstration of this saying.

Chaoyi Screw was established in August, 2000. As a Taiwan-owned company, it is specialized in the R&D of hardware products. Its annual sales reached 20 million RMB in 2003 with its group’s dedication and diligence.

Shortly afterwards Chaoyi Screw developed into its fast growth period. The company moved into a new plant, introduced a full set of advanced producing and detecting equipment and expanded product ranges to precision and special fasteners of various international standards and according to customers’ requirements. Sales of Chaoyi Screw reached 40 million RMB and 50 million RMB by the end of 2008 and 2009, respectively. Chaoyi Screw now can produces all kinds of high-quality bolts, nuts, rivets and special parts in a wide range of standards and according to customers’ samples, which are widely used in industries such as electronics, electrical machines, automobiles, bicycles, sport apparatus, construction and so on. Sales was expected to be around 70 million~80 million RMB in 2010.

Just as an old saying goes, “Roma was not built in one day.” The achievement Chaoyi Screw has made is also not in one day. In Ms Yue Yuling’s eyes, manger of Chaoyi Screw, companies should develop their own competitive advantages if they don’t want be washed out in the fierce competition.

Ms Yue also noted that, “Our competitive advantage is our ability of new product launch, fast response and delivery. We have a leadership conversant with management and business expansion; we have a R&D group capable of innovation; we have a full set of state-of-the-art cold-heading equipment and detecting instrument; all of which can ensure the precision and quality of the non-standard products’ launch. Besides, we attach great importance to the after sale service and responses to customers’ need, which can help customers solve problems as soon as possible.”

"Only by these can we earn trust and recognition from more customers. Every step we took in the past decade cannot be done without support from our customers.”

Peter Ferdinand Drucker, the best-know and most widely influential thinkers on management once said that, in the age of the Internet, there is one challenge for companies, that is speed. Those who can meet customers’ demand in fast speed can win customers faster. You can win as long as you can achieve zero distance between you and your customers. Obviously, Chaoyi Screw knows this well for it has been focusing on the comprehensive and professional customer service for ten years.

"Quality has been the pulse of our company. We invest substantial expenditure into the research and development, increase software equipment and carry on staff training every year to better meet customers’ need worldwide. We established a new subsidiary in Dalian in 2007 due to our business expansion and to provide better service for customers in the north China. The Dalian branch together with the south China headquarter can make Chaoyi Screw’s marketing network system cover the whole country, which help increase Chaoyi Screw’s market share,” Ms Yue continued.

The ten-year rich experience, dedicated talent pool and outstanding service have make Chaoyi Screw build high reputation among famous enterprises in the fierce competition. Chaoyi Screw has become appointed supplier for many listed companies such as Sata Works, Hsin Lung Accessories, etc., and has been the Excellent Supplier for years.

Chaoyi Screw will keep improving and updating itself to seek for a new path so as to keep up with the changeable market environment and meet customers’ need. The theory of constantly satisfying customers’ need has been injected into every employee’s blood. Ms Yue disclosed that Chaoyi Screw will gradually shift its focus to auto parts by virtue of its strength in R&D as China’s auto industry develops. The company now engages in the certification of TS16949. In addition, Chaoyi Screw will build another new plant and introduce more advanced multi-station cold headers to enlarger its production capacity.

As to Chaoyi Screw’s future plan, Ms Yue remarked that, “The past decade to Chaoyi Screw is merely a course. Everything just starts. We will continue to insist on self-reliant innovation and service, working for the day that our dream—Chaoyi Screw, Fastening the world comes true. We firmly believe that day will come soon.”

www.chinaFastenerinfo.net