Hongfeng Metal Continues to Expand Global Markets
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Exhibition Name: Hongfeng Metal Continues to Expand Global Markets
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Established in 1998, Yuyao Hongfeng Metal Co.,Ltd. is a specialist in a variety of stainless steel fasteners. For its commitment to quality, excellent customer service and accelerated delivery, Hongfeng has established a high reputation in the European markets in the past 15 years. This year Hongfeng marks its 16th anniversary and expands its businesses both in the North American and South American markets.

Hongfeng is located in Yuyao city, where the Neolithic Hemudu culture—one of the earliest sites of human civilization on earth was formed about 5,000 B.C. During the past 15 years, Hongfeng has successfully earned its presence from this ancient city to the European markets for its concentration on values and principles of quality and flexibility to adapt to new challenges. It has documented success in manufacturing stainless steel fasteners in a wide range of specifications. Its product catalogue includes stainless steel chipboard screws, self-drilling screws, machine screws, wood screws, deck screws, roof screws and a broad array of anchors.

Quality is an absolute priority for Hongfeng, as most of its products are exported to European markets. Cui Yongjie, general manager of Hongfeng believes that, “As long as you provide quality products with reputation; your products will surely find ready markets across the world.” For these values, Hongfeng was still able to continue to grow and expand even during 2008 recession that so roughly affected the economy around it.

Hongfeng is now gearing up to extend its footprint in America markets. “Quality remains an indispensable prerequisite and a primary competitive factor for us to tap into these new markets,” mentions Mr. Cui. “We are fully committed to being a bright supplier of stainless steel fasteners for quality in both standard and special parts made to customer drawings.”

Another factor that contributes to Hongfeng’s success is its principles of sincerity and reliability. “No matter whether we are encountered with recession or not, existing customers play important roles in our group’s survival and development since they can bring the group’s steady orders and even new customers,” Mr. Cui states.

Since its inception, Hongfeng has been committed to provide its customers with quality products and professional service. For instance, once customers place orders, the professional team of Hongfeng will keep track down the product quality and service. “Customer feedbacks are just as important as orders because they can keep us growing,” Mr. Cui explains.

Serving every customer with sincerity and becoming a reliable friend to them are Hongfeng’s ethical policies. And these policies in return, strengthen Hongfeng’s cooperation with customers. “Our group are those who with the integrity to tell the customers the truth, no matter how difficulty that may be, because all of them are our close friends,” Mr. Cui says.

For these ethical policies, Hongfeng’s existing customers keep coming back and new customers keep coming in because they know they can rely on Hongfeng’s fasteners and its promises. “80 percent of our customers are those who have long-term relationship with us for more than five years,” remarks Mr. Cui. “We feel very grateful for their support and recognition.”

In addition, Hongfeng’s group always keeps watch on the new trend of international markets and regularly interacts with customers so as to get customers’ new needs timely. “When you know your customers’ need faster, you can establish cooperation with them faster. Most importantly, we can strive our best to provide them with the most satisfactory service, “says Mr. Cui. “win-win situation is our aim while doing business with our customers.”

Together with its commitment to quality and service, advanced technology and flexibility enable Hongfeng grow faster than other competitors.

Advanced Technology is exceptionally key when it comes to products and even service since it can help Hongfeng meet the requirements of all its customers. To keep pace with technology, Hongfeng constantly upgrade its manufacturing and inspection equipment, and improve its management systems. The group also absorbs or learns new technologies of the fastener industry regularly by sending its team to be trained in universities or research institutes.

Mr. Cui notes that: “Technology can help strength our product quality and improve our technical support for customers. Thus, our products are very popular in the European markets.”

Knowledgeable, experienced, dedicated people who are fully supported with state-of-the-art testing equipment and procedures make it possible for Hongfeng to guarantee a fast delivery. The dynamic team not only can provide its customers with stainless steel fasteners, but also can offer other supporting parts so as to meet certain customers’ demanding expectations efficiently. The flexible one-stop supply of products can greatly save customers’ costs and time. “Detail makes perfect,” adds Mr. Cui. “By this way, our customers get everything from one source—a perfect combination.”

Thanks to a wealth of experience in the production of stainless steel fasteners, Hongfeng has established and strengthened, over the years, supplier relationships that ensure reliability of product quality and availability, as well as service.

Hongfeng is quite optimistic about the sales of 2014 as the global economy is recovering and their global market share is expanding. This year, the group plans to realize a sales growth of over 40 percent.

Yuyao Hongfeng Metal Co.,Ltd., please Contact
Tel: 0086-574-62712703
Fax: 0086-574-62712193
E-mail: hongfeng.2011@aliyun.com; hongfeng.2011@yahoo.com.cn;
jingrong514@hotmail.com
Website:
http://479v.chinafastenerinfo.net

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