"There is a saying in English: April showers bring May flowers; while there is a similar one in Chinese which literally means - Good honing gives a sharp edge to a sword (sword is pronounced “Jian” in Chinese), and bitter cold adds keen fragrance to plum (plum is pronounced “Mei” in Chinese) blossom. This is the reason why we name our company Jian & Mei. To run a business, we should be neither too hard nor too soft. Only if we combine hardness with softness can we achieve long term development.” said Ms. Xarella Huang, manager of Shanghai Jian & Mei Industry & Trade Co., Ltd. (hereinafter referred to as Shanghai J&M).

Adhering to this belief, not only has Shanghai J&M built a cohesive and energetic team, but also formed a management strategy that combines hardness with softness. Even the global financial crisis cannot stop its rapid development. After six years of endeavor, Shanghai J&M has earned their stripes in the fastener industry and created a very impressive sales performance with an amazing growth rate. Its sales reached USD 10 million in 2011, a substantial increase of 70% year-on-year. It is expected that its sales will reach USD 15 million in 2012.

Established in May 2006, Shanghai J&M is founded as the wholly-owned subsidiary of Shanghai Hongyuan Metal Product Co., Ltd. that mainly engages in the export business. It is an ISO9001: 2008 certified company that exports fasteners, stamping parts, turning parts, forging castings and various types of metal products. Its competitive products include:

1) Heavy hex structure bolts A325, A490, Heavy hex bolts J429 Grade 5, J429 Grade 8; with Heavy hex nuts A563 Grade C, Grade DH, SAE J995 Grade 5, Grade 8;
2) Fasteners of power towers and pole A394 Type-0, Type-1; with hex nuts A563 Grade A, Heavy hex nut A563 Grade DH.
3) High-strength threaded rods and stud bolts for high/low temperature and high/low pressure environment A193 Grade B7, Grade B7M, Grade B16; with nuts A194 Grade 2H, Grade 2HM, Grade 4;
4) High-strength bolts Class 8.8, Class 10.9, Class 12.9; with hex nuts Class 8, Class 10, Class 12;
5) Non-standard products as per samples and drawings.

With first-class products, competitive price and excellent service, Shanghai J&M is well appreciated by customers. Its products have been successfully exported to North America, Central and South America, Europe, Southeast Asia and other regions. Especially, it has a strong customer database in America. When talking about its business relationship with American customers, we have to mention the story happened in early 2009.

"In early 2009, an American customer ordered a container of bolts and asked us to deliver the goods in early March. Due to the electricity black-out in our subcontractor the surface treatment plant, the delivery was about half a month later than schedule. For this batch of goods were to be applied to a project, the late delivery would result in the suspension of the entire project and our customer might suffer a great loss. Having considered this problem, we decided to send five tonnes of bolts to our customer by air immediately and then the rest of the goods by ocean so that the project could be continued. The air freight totaled more than RMB 200,000 was all undertaken by our company, which made our customers very satisfied." Ms. Xarella Huang said.

"Our company is quality and service-oriented. Based on it, we create more value for our customers. We always believe that service quality determines the reputation of a company. Although it was a great loss to our company during this cooperation, our decision enabled us to gain our customer’s trust, earn a good reputation and build our brand. We therefore established friendship with this American customer who becomes our long-term business partner and introduces lots of new customers to us. Our business in America developed rapidly.”

Rome wasn't built in a day. From an unknown company to a well-known fastener professional manufacturer, the success of Shanghai J&M is not only attributed to its persistence by providing excellent products and services for customers, but also its awareness of corporate culture as well.

'People-oriented, service-oriented, integrity management' is our corporate culture. In terms of “people-oriented”, we fully trust our employees so that every employee’s enthusiasm can be fully mobilized. And our stable and united team lays a solid foundation to better serve our customers. In terms of “service-oriented”, the strong sense of service is deeply rooted in the hearts of each employee, which allows us to meet new customers. In terms of “integrity management”, integrity is the base of our management, which enables us to have more and more loyal customers." Ms. Huang said.

The development for Shanghai J& M will never stop. In the future, Shanghai J&M will maintain its hardness and softness by providing the best products and services and creating more value for customers around the world. Ms. Xarella Huang also noted, in 2012 Shanghai J& M will acquire a factory specializing in the production of high strength fasteners located in Zhenhai, Ningbo, and by now Shanghai J&M has reached a preliminary intention with the factory. The acquisition plan will help enhance the company's core competitiveness, marking a significant step for the company to better control quality and delivery.

Meanwhile, Shanghai J&M will expand the BRICS and other emerging markets. Currently, the proportion of its exports to the EU market only accounts for about 10% of its total exports. Once the EU eliminates the anti-dumping duties on fasteners, it will further promote itself in the European market and participate in various international professional exhibitions.

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