Founded in October 2005 with registered capital of RMB 102 million and gross investment of RMB 500 million, Zhejiang Aozhan industrial Co., Ltd. is a large professional enterprise involved in producing, processing and selling stainless fasteners. Covering an area of 140 Mu (about 93,333 square meters), it is located in Dangwan Town, Xiaoshan District, Hangzhou City, on the south bank of Qiantang River. It enjoys convenient transportation. It is adjacent to Hangzhou Xiaoshan International Airport and 160 kilometers from Shanghai and Ningbo and only 8 kilometers from Shanghai-Hangzhou-Ningbo Expressway and Hangzhou-Jinhua-Quzhou Expressway.

Zhejiang Aozhan is the key manufacturer of stainless steel fasteners with annual production capacity of 35,000 tons. Its products are widely used in nuclear power, solar energy, wind energy, rail transport, curtain wall, aviation, communication, shipbuilding, machinery manufacturing and other fields, and are well received by customers. It applies high quality wire such as SUS304 and SUS3016 from home and abroad to make its brand product AOFENG fasteners. A wide range of products are available, including hex socket cap screws, hex head screws, nuts, washers, machine screws, self-tapping screws, threaded rods, studs according to the standards of GB, DIN, ISO, JIS, ANSI/ASME, as well as non-standard fasteners and stainless steel wire.

The cover of 2012 CFD Plus (Issue 10)

Zhejiang Aozhan Industrial Co., Ltd. has rapidly grown into a renowned Chinese fastener brand company in less than 6 years. So, how does the company stand out from the crowd? How is the leader? What are the differences? What do the numbers above convey? Let’s take a look at the development of Zhejiang Aozhan.

Huang ChengAn, President of Zhejiang Aozhan Industrial Co., Ltd.

When talking about Zhejiang Aozhan, we have to talk about its founder and president Huang ChengAn. He was born in an ordinary rural family in Wenzhou, Zhejiang. In order to fulfill his career dream, he came to Ningbo alone in 1991, being an intern for a hardware fastener shop. Because of his diligence and prudence, he was soon favored by the boss and was gradually promoted to person in charge of the shop. Afterwards, the shop was well managed and the business underwent considerable development. In 1994, Huang ChengAn decided to return to his hometown Wenzhou in pursuit of his entrepreneurial dream. He opened his own fastener shop by virtue of industrial connections that he had accumulated, and then gained a good reputation from many customers for his honesty and trustworthiness. The number of his shops increased to three within three years. In 1997, Huang ChengAn founded Wenzhou Qunying Machinery Fastener Co., Ltd., which realized the transformation from commercial circulation to industrial manufacturing. As the saying goes, God rewards the diligent. With ten years of elaborate management, Wenzhou Qunying became one of the leading Chinese fastener manufacturers, and Huang ChengAn was made a well-known entrepreneur.

In 2005, Huang ChengAn paid a visit to Xiaoshan District of Hangzhou City with other Wenzhou fastener entrepreneurs. In October 2005, they established a stainless steel fastener manufacturing enterprise Zhejiang Aozhan Industrial Co., Ltd. with co-investment of RMB 500 million. In order to adapt to the future market development and demand, the company completed plant construction project in 2006, with over 230 sets of machines one after another installed and tested. In the same year, Zhejiang Aozhan was granted the rights of self-managed import and export by Hangzhou Municipal Foreign Trade and Economic Cooperation Bureau. In 2007, it officially formed mass production. In 2010, its annual production capacity reached 28,000 tons and annual sales up 30% to RMB 750 million, making it the leading stainless steel fastener manufacturer in China. The company was awarded as "Social Responsibility Construction Advanced Unit” and “AAA Credit Rating Enterprise” by CPC Hangzhou Municipal Committee, and “China Top 10 Famous Brand” by National Brand Promotion Committee of High-Tech Industries, and “Key Backbone Enterprise” and “Safe Production Demonstration Enterprise” by the Government of Xiaoshan District.

In the face of the global economic crisis in 2011, Zhejiang Aozhan, under the leadership of Huang Cheng’An, actively responded to it by adjusting its internal management structure. In terms of decision-making, Zhejiang Aozhan carried out corporate management by the whole team so as to guarantee the correctness and efficiency of decisions, as well as to reduce and eliminate blind spots and misunderstandings on management. In terms of implementation, Zhejiang Aozhan embarked on rational layout and moderate adjustment by strictly adhering to the principle of “production for sales, sales for market”, which guaranteed the efficiency of the whole company. Zhejiang Aozhan also established the policy of “speeding up turnover, shortening delivery time, reducing stock, reducing costs, enhancing competitiveness, improving efficiency”. Meanwhile, it improved and deepened its sales performance evaluation system, which mobilized the enthusiasm of employees, for the employee income was strongly connected with product delivery time, product quality and costs. Through this system, the employees well served the customers with the best quality of products, the most competitive price and on-time delivery, and therefore the competitiveness of Zhejiang Aozhan was highly improved. In addition, it kept developing new products, such as non-standard products, aiming to increase market share and better meet the needs of the market. In 2011, the sales volume of the company achieved 35,000 tons.

Zhejiang Aozhan’s plant

As for the future development plan, Huang has drawn a blueprint, "At present, for the fastener industry is blind to expand and the market consumption is weak, I am not so optimistic about the situation in 2012. However, fasteners are industrial necessities and have a wide range of applications, which determines the rising demand for fasteners in the future. It is expected that our sales in 2012 will grow by about 12% year-on-year. In the future, we will focus on four aspects: 1. exploring new markets; 2. developing more new products; 3. optimizing sales network; 4. improving internal management."

Nowadays, Zhejiang Aozhan is a leading stainless steel fastener enterprise, but for Huang ChengAn, his expectations for Zhejiang Aozhan and its brand “AOFENG” are far more than that: Leading China’s fastener industry, building national brand, being the most influential fastener brand in China. To achieve these goals, there are still many explorations and innovations ahead for him and there is much room for development.

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