Wuxi Anshida, the leading rivet manufacturer in China, saw a sharp rise of nearly 50% for rivet sales in the first half of 2010, reported China Fastener Info in the 4th Guanghzou Fastener Trade Show.

"Our production lines have been fully booked to fill heavy contract orders till now," stressed Mr. Li Zhen, sales manager of Wuxi Anshida.

As to sales for the third quarter, Mr. Lin stated, "Our sales have been keeping rising, and 2010 will be a good harvest year for us."

It is reported that Wuxi Anshida was quite popular with Japanese purchasers. There were several purchasers coming to Anshida's stands for discussion, most of which were end users, for instance, TOSHIBA. Mr. Li told the journalist that, it was likely to achieve cooperation with TOSHIBA in two rivet series. "On top of Japanese customers, many local buyers have keen interest in our rivets."

Wuxi Anshida is a leading manufacturer in blind rivets. 70% of its products are exported to Europe, America, South Africa, Middle East, etc. In the past years, Anshida has established a long term relationship with customers from Germany, Italia, America, and the like developed countries. Mr. Li implied that Anshida is going to expand its business in East Asia because there were many Japanese buyers showed great interest in their rivets in the 4th Guangzhou Fastener Trade Show. "This should be attributed to our quality since Japanese pay much attention to the products' quality. And I believe that Anshida will have further development in East Asia."

When asked about Anshida's future plan, Mr. Li answered, "As to the overseas markets, we will continue to focus on European and American markets; and with regard to the domestic markets, we will attach great importance on high level end users, and expand our business in high-tech sectors such as wind power, auto, train, motor vehicle, aerospace, etc."

"In fact, this is the well-known 'smiling curve' model we have been sticking to," Mr. Li added, "In the past, we are only an OEM, a labor intensive factory; now we are marching toward a famous enterprise having its own brand name, high-quality products, high technology, lots of patents and outstanding service. On the one end of the 'smiling curve', we will strive to firmly establish 'Anshida' brand in domestic and overseas markets, including Anshida's image, culture, products and service; on the other end of the 'smiling curve', we will increase investment in R&D and technology with the aim of improving our products’ added value and core competition."

Mr. Li also remarked, "The 4th Guangzhou Fastener Trade Show is good. The number of visitors was more than the last one, and the venue is more convenient. We will come to exhibit our products in the next show."



www.chinaFastenerinfo.net