Don't forget to improve product quality when controlling production costs-China Fastener Info

Don't forget to improve product quality when controlling production costs

| Exhibition Info

Exhibition Name: Don't forget to improve product quality when controlling production costs

| Exhibition introduction

In recent years, the low price competition inside fastener industry is very severe. In 2008, factors like the rising costs of materials, labor and environment, and the appreciation of RMB impose burdens on enterprises. It is wise for enterprises to think deeply before making any decisions, for gaining the market by low price does not work any longer.

In my own view, to overcome this recession, fastener enterprises should choose the "quality" path. I suggest they should not forget to improve product quality when controlling production costs.

We all understand how importance a brand is for an enterprise; but building a brand requires excellent products. Along with economic development, customers demand the products should be in higher quality, even to a rigorous level. Therefore, every ambitious enterprise should put product quality and customer interests to its first place.

Take New Oriental for example. We transfuse our own quality policy "continuous improvement, customer first" into every employee, so that everyone has very deep understanding of product quality.

Our New Oriental people attach great importance to quality control. We never leave the unqualified products to the next procedure and the unqualified products are not accepted in the next procedure, which improve product quality considerably and assure our products' competitive strength in the market.

Since 2004, our company has begun to enhance quality management abilities according to our plan. Every year, we organize some of our department directors for training trips. After coming back, they organize training courses and give guidance to related employees according to what they have learned.

The improvement of product quality can not only largely reduce production costs, but also increase the qualified rate of products as high as possible.

Now, we can see our ample market space that quality improvement has brought us. Many customers have been keeping long-term relations with us since our first cooperation.

2008 is a "do or die" year for many fastener enterprises, but I believe in New Oriental and industrial people. The situation is always changing though, with constant high quality, the whole industry is certain to succeed in overcoming all negative aspects and welcome a better future.

Written by CHEN Zhengliang, General Manager of Zhejiang New Oriental Fastener Co., Ltd.
Translated by Alice
Fastener Quarterly Magazine
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