Changde Bolt's Brand Building Strategy
Views :2319
| Exhibition Info
Exhibition Name: Changde Bolt's Brand Building Strategy
| Exhibition introduction
There are famous brands on catering, so are there on garment and fastener. But the difference is that, there are fewer fastener brands when compared with catering and garment. However, a fastener company located by Dongting Lake in Hunan Province is very confident of building fastener brand. Its name is Changde Bolt Fastener Products Co., Ltd. Changde Bolt Fastener Products Co., Ltd. is a sole-funded company that specializes in manufacturing and selling special fasteners. It has profound experience in producing rivet nuts and blind rivets in metric, ANSI and BS standards made of steel, stainless steel or aluminum alloy, as well as various types of relevant installation tools for rivet nuts. The products are widely used in such fields as machinery, automobiles, aviation, watercrafts, railway locomotives, switch devices, elevators, air-conditioners, construction, cases and bags, furniture, kitchen, leisure articles, etc. "In 2005 when Changde Bolt was founded, the investment amounted about 3 million yuan. In the first year, the turnover was around 5 million yuan," said Mr. Wu Biao, General Manager of Changde Bolt, "It is expected that the turnover in 2007 will exceed 10 million yuan." With two years development, Changde Bolt now has more than 20 sets of equipment and over 70 employees, reaching an annual output of 120 million pieces of special fasteners. According to Mr. Wu, the rapid growth of Changde Bolt is attributed to the integration of capital and talents. In 2006, to make Changde Bolt big and strong, Mr. Wu introduced business partners and absorbed investment of 3 million yuan. The company brought some new machines to make rivet nuts and rivets, which further ensured the product quality and increase output. Adding that the business partners are industrial elites, some of them are good at technology, some of them excel in sales, and some of them do well in management. In this way, every shareholders, big or small, plays his role in different posts, which saves the labor costs and solidifies the whole team. Mr. Wu is now mainly in charge of the sales section. Mr. Wu, who has been involving in marketing area, is quite familiar with sales. Mr. Wu said, "However, we found it somewhat difficult to explore our market at first. Fortunately, our products are in good quality that gains a good reputation. When we visited our customers at the beginning, some customers did not believe such a small factory like us. But when they saw our samples and received our offers, they all agreed that our products were in good quality but with best price. Some customers therefore kept in touch with us and even came and visited us to know our factory better. A large number of our customers establish business relations with us in this way." "The performance of sales results, on the one hand, is closely related to product quality, on the other hand, is connected with promotion." Mr. Wu said, "Our product quality is very good, though; we also attend exhibitions and cooperate with China Fastener Info to expand our popularity and reputation, so that many people know Changde Bolt does not only produce the common screws or nuts, but also focuses on fastener brand building." It will be a long road for Changde Bolt to carry out brand building strategy. But we still believe that as long as it integrates all its advantages, it will get better and better, making it a worldwide fastener brand. Translated by Alice www.chinaFastenerinfo.com www.chinaFastenerinfo.net
经营许可证编号:粤B2-20210752号丨备案号:粤ICP备09029740号
粤公网安备 44011102001662号
技术支持:广东金蜘蛛电脑网络有限公司
Golden Spider Network Co., Ltd.