Make It Special


Shanghai Summery is specialized in producing various types of stainless steel nuts, bolts, screws, washers and non-standard fasteners. Their product features include high-strength hex socket screws such as DIN6912, DIN7984 and DIN912; locknuts such as DIN985 and DIN980; washers such as DIN6796 and various lock washers, etc. Only a few companies in China make these products, and few of them can make them good. "When a thing is scarce, it is precious". Once launched to the market, these products have strong competitive edge. They are welcomed by European and American companies for its good quality and favorable price. When many companies are heading for similar products and being trapped in price competition, Summery is thinking about how to do as well. However, they find out their own way instead of copying others. They make their own brand and make it special. It is much easier to copy others than develop new products. But for a long term, it goes against company's development. Without own features, a company will lose competitive edge and remain fewer markets. Summery has made such a smart and prospective decision that receives sound market effect. Their brand effect is being expanded, which widely opens up the domestic market for Summery.


Honesty—A Bridge to Customers


Summery is now growing at fast rhythm. It has successfully extended its sales market since it was founded. It gains high reputation among fastener manufacturers in Shanghai and surrounded cities. "Everything is difficult at the start", it was not easy for Summery to grow. Ms. Fu of Summery said, "At the beginning, Summery encountered lots of difficulties, one of the biggest was that customers did not trust you. As there is something informal of the domestic market, some people cheat on others in doing business. Many companies have come across that sort of thing. So these companies do not trust the new companies. It is really difficult to open up the market under this background." The main problem that Summery had to solve was how to win trust from customers. It was not an easy job for them, though. Summery did not show any fear. Instead, they communicated with customers at pains and patiently solved their problems. For example, they told the advantages of the products, the reasons for pricing, and so on. Each section was given detailed answers until customers were satisfied. They delivered what the customers required. Being responsible from the beginning to the end, they opened up their market through constant efforts. Summery melted the ice that between itself and customers by honesty. They are striking the door to success.


Good Quality and Professional Knowledge


A good company is closely related to the good quality and professional knowledge of its staffs. That's the reason why any good company will not turn its back on staff training. There is no exception for Summery. Entering Summery, you will find their service idea—customer is god—has been dug into staffs' heart. Under this guideline, the staffs have made great progress in humanity qualities and their services are well appreciated by customers. Thus, they have established good business relations with lots of customers. Summery also attaches great importance to staff training on professional knowledge. Only if the staffs perform professionally can customers find you reliable and use your products comfortably. On the contrary, if the staffs only know a little of the professional terms or have doubts about the knowledge, how can customers trust you? Summery will launch some study activities on regular term to help make the staffs more professional. Customers are very satisfied as the staffs can give quick answer to those questions.


"Rome is not built in a day", the success of a company is not achieved in an instant but for long-term exploration and efforts. The road for Summery is quite long. At present, it has just made some progress. We hope they can keep exploring and become a shining star among China fastener enterprises in the near future.


Translated by Alice
www.chinaFastenerinfo.com
www.chinaFastenerinfo.net